Global and Chinese plush toy industry development and forecast in 2022

According to the "China Plush Toy Industry Research and Investment Strategy Report (2021 Edition)" released by Limu Information Consulting, plush toys have realistic and lovely shapes, soft touch, not afraid of extrusion, easy to clean, strong decoration, high safety, Applicable to a wide range of people and other characteristics. Therefore, plush toys are good choices for children's toys, house decoration and as gifts.

The world's top ten plush toy brands are: German NICI, Denmark's Lego Company, Sweden's Brio Toys, French MAJORETTE, French SMOBY, American RUSS, American PLAYSKOOL (a brand of Hasbro), American Fisher-Price Company, Disney Company , the United States SASSY and so on.

The production areas of plush toys in my country are mainly concentrated in Jiangsu, Guangdong, Shandong, Hebei and other places. In 2016, there were 6,900 plush toy manufacturing enterprises in China, with 264,100 employees and assets of 31.516 billion yuan; in 2018, the number of plush toy enterprises reached 7,000, with about 300,000 employees and nearly 36 billion assets. In 2020, the number of plush toy companies will reach 7,100, with assets of nearly 36.6 billion yuan.

At present, my country's plush toys are mainly exported to the United States, Europe, etc., the proportion of exports to the United States is 43%, and the proportion of exports to Europe is 35%. Plush toys are the first choice for European and American parents to choose toys for their children. Europeans spend more than $140 per person on toys, while the US spends more than $300.

At present, China's per capita consumption of plush toys is less than one-tenth of that of European and American countries. However, with the rapid development of my country's national economy and the continuous improvement of household living standards, the amazing potential of China's toy market will gradually emerge.